Hospitality operations, run on evidence
We are a data-driven food and beverage operations consultancy for restaurants, hotels, and groups. Decisions come from the signals in your data — for stronger margins, cleaner openings, and defensible positioning across markets.
Two decades of operating and advising across four countries.
Experience earned inside groups that set the standard.
Evidence where there used to be opinion
Traditional operations advice leans on tenure and instinct — a good eye, a one-off audit, and a set of habits that worked somewhere else.
We add structured data: menus, reviews, market positioning, and operational metrics, read as continuous signals rather than a snapshot. Every recommendation is one you can defend with numbers.
And we still speak operator, not analyst. The data sharpens judgement on the floor — it does not replace the hospitality that fills the room.
Six areas, one method
Every area is delivered through the same data-driven method — signals in, decisions out — and they interlock, so improvements compound.
Menu Engineering
Wine, cocktails, spirits, and GP engineered to lift revenue per cover.
Procurement
Supplier terms and supply chains structured for cost stability.
Operations
Service standards, layouts, kitchen design, and openings, from how service flows.
Customer Insights
Guest satisfaction and journey signals, ingested and mapped.
Marketing
Positioning and channel fit grounded in market data.
Finance
Forecasting, budgeting, and floor economics built on real numbers.
From data to decision
We gather the right signals, model them against the market, and hand back a decision with the numbers behind it. The method is repeatable across every area and every market we work in.
Work that travels
Two decades across seven markets. Geography informs our market templates, but it does not cap where the method works.
What we're thinking about
Notes from the floor — the data-driven operator perspective we publish and share.
- 24 June 2026
Reading the menu as a dataset
Every dish carries a margin and a demand signal. Here is how we read the menu the way an analyst reads a portfolio.
- 10 June 2026
Cost stability without a crystal ball
You cannot control the market, but you can design a supply structure that absorbs its shocks. A look at procurement as risk engineering.
- 28 May 2026
What guests tell you in the aggregate
A single review is an anecdote. Ten thousand reviews, normalised and mapped to the journey, are a strategy.
Let's look at your numbers
A short, scoped conversation — no obligation, no templates. Operator to operator.