The menu is your most powerful lever
We engineer the menu, the wine and cocktail lists, and how items are structured and placed, so every cover works harder — using item-level data, not guesswork.
What's inside
Wine list
Structure the list by margin and demand, not tradition, so it sells and pours profitably.
Cocktails
Cost, position, and sequence the cocktail menu to lift spend per guest while protecting GP.
Spirits
Rationalise the back bar around what actually moves and what carries margin.
GP improvement
Find and close gross-profit leaks across food and beverage at item level.
Revenue maximization
Engineer placement, bundling, and mix to raise revenue per cover without discounting.
Grounded in signals
Item-level sales, cost, and popularity signals — plus market menu intelligence — drive every recommendation. Decisions are modelled against the competitive spectrum, not set by feel.
What you can expect
Higher GP, stronger revenue per cover, and a menu that reflects real demand.