The menu is your most powerful lever
We engineer the menu, the wine and cocktail lists, and how items are structured and placed, so every cover works harder — using item-level data, not guesswork.
What's inside
Wine program design
Structure your wine list around margin, demand, and what your team can actually sell.
Cocktail menu design
Build a cocktail offer that balances creativity, speed of service, and cost per pour.
Back bar & spirits strategy
Rationalise spirits and back-bar stock around what moves and what protects GP.
Menu pricing & margin design
Set food and drink prices that protect margin without killing volume.
Menu mix & placement
Use item-level data to fix placement, bundling, and mix so every cover works harder.
Grounded in signals
Item-level sales, cost, and popularity signals — plus market menu intelligence — drive every recommendation. Decisions are modelled against the competitive spectrum, not set by feel.
What you can expect
Higher GP, stronger revenue per cover, and a menu that reflects real demand.